Tourism in Kosovo has recorded steady growth, despite global developments and internal challenges, according to Hysen Sogojeva, head of the Kosovo Hospitality and Tourism Chamber.
Speaking in an interview, Sogojeva highlighted that data from the first quarter of the year shows a positive trend, with tourist numbers increasing by around 9.6%. He noted that this growth comes even as global tourism reached record highs in 2025, surpassing earlier projections.
He emphasized that the private sector has played a key role in improving Kosovo’s tourism offer, particularly through better accommodation and expanded hospitality services. According to him, Kosovo remains relatively unexplored, which presents significant potential to attract more visitors from Europe and beyond.
Data from the Kosovo Agency of Statistics supports this trend. In February alone, 56,644 visitors were recorded, compared to 51,795 in February 2025—an increase of 9.4%. Of these, 24,416 were domestic visitors, while 32,228 were international.
The number of overnight stays reached 112,367, with foreign visitors accounting for the majority (60,513), indicating that international tourists are staying longer in the country.
Notably, there was a significant increase in visitors from Germany (+26.5%) and Switzerland (+7.3%), while Albania remains the largest source of tourists despite a slight decline. On the other hand, Turkey recorded a decrease in both visitors and overnight stays.
Overall, the data suggests not only a rise in visitor numbers but also longer stays, contributing positively to the development of Kosovo’s tourism and hospitality sector.
